This November, Ball Corporation (NYSE: BLL) will be exhibiting at FCE Cosmetique, the main trade fair for the cosmetics sector in Latin America. Ball’s dynamic stand (stand L055) will feature the latest additions to its impact-extruded aluminum product range, and provide a unique opportunity for visitors to discuss innovative, sustainable aluminum packaging solutions.
It is clear that consumers across the word expect more sustainable packaging options for personal care and household products. 91% of consumers in Mexico and 71% of consumers in Brazil* say that they would be willing to change the packaging of their household or personal care products to a format that is more environmentally friendly. And across the world**, 81% of respondents believe it’s important, or extremely important, for companies to design products that can be reused or recycled.
At FCE Cosmetique, Ball will demonstrate that its impact-extruded aerosol cans are designed with the environment in mind: this is achieved by combining recycled aluminum, low-carbon primary aluminum produced with renewable energy sources, and optimizing weight. Ball’s pioneering, patented ReAl® technology incorporates recycled content into aerosol cans, and dramatically reduces their weight by up to 30% compared to a standard can. Over 1.5 billion ReAl cans have been produced to date, resulting in 43,000 tonnes of CO2 saved globally.
Ball’s versatile bottles will also be on display at FCE Cosmetique. Ball’s Infinityä aluminum bottles are light, ergonomic, convenient, and suitable for a vast array of products, from shampoo to hand cream, laundry detergent, or disinfecting spray. Aluminum is the perfect material for a circular economy because of its high value, and the fact that it can be recycled endlessly without loss of quality. Few people realise that 75% of all the aluminum ever produced in the history of mankind is still in use today.
Sales Director Sergio Marcal says: “We are very excited about our presence at FCE this year. FCE gives us the perfect opportunity to showcase our product range, to demonstrate the sustainability of aluminum aerosol cans and bottles, and to feature our innovative technologies. We very much look forward to discussing with potential customers about how we can partner with them to help grow their brands”.
Held in São Paulo Expo from November 30 to December 2, FCE Cosmetique is the leading trade fair for the cosmetics sector in Latin America. To visit Ball at FCE, please come and find us at stand L055.
