Paris Packaging Week will open its doors on 29 & 30 June at Porte de Versailles. This new name brings together PCD; the future of perfume, cosmetics and personal care packaging, ADF; the future of aerosol and dispensing packaging, and PLD; the future of premium drinks packaging.
After a digital edition in 2021 and a postponement from January 2022 to June 2022, Paris Packaging Week is becoming the most highly anticipated event within the industry! World-leading brands and suppliers from the beauty, premium drinks, and aerosol and dispensing sectors are already securing their tickets to be inspired and define the future of their businesses.
New dates and a new identity: an event designed to bring people together
Paris Packaging Week: a new name for the three leading innovation events ADF&PCD and PLD Paris. Launched in 2001, PCD will celebrate its 21st edition, ADF, inaugurated in 2007, is in its 15t edition, and PLD, which launched in 2020, is in iedition. In addition to the new name, the event has a new design with strongerobjectives and purposes. Paris Packaging Week, with its new colourful anddynamic graphic designs, brings together the three sectors and is united bypowerful collaborations and common issues. Through this change, Easyfairs, theevent organisers, are responding to the expectations of the community who wantto feel connected and benefit from increased visibility in their innovativeluxury packaging markets. “Paris Packaging Week and the new identities of ADF, PCD and PLD will create a new experience, both face-to-face and through digital channels for all those involved in packaging innovation” says Renan Joel, Divisional Director of Easyfairs’ packaging shows in UK, France,Italy and Switzerland.
New name, new design
Paris Packaging Week’s new graphic identity was created by London-based design agency Butterfly Cannon, who are experts inthe premium and luxury sectors. Art director Adam Ellis describes the work of his team: “Easyfairs asked us to create a unique and customisable brand identity that reflects both the precision and passion of its ground-breaking events. The photography reflects the individual personalities of the different events and the natural sense of excitement one feels when visiting a show, while the bespoke typography unifies the different events into a cohesive family”
This new branding now unites the identity of the Paris event with the London and Milan packaging events.
Due to pandemic, the event which is usually the first packaging event in the calendar year, is now taking place at the beginning of the summer season. This new date will be an opportunity to meet at another key time of the year, continuing to drive inspiration.
The feedback has also been very good. “We are pleased with the enthusiasm of the exhibitors and the public. 650 suppliers, including international companies, have booked their stand. 10,000 participants are expected over the two days.
Highlights of Paris Packaging Week 2022
Paris Packaging Week is ‘the place to be’ for all key industry players in the beauty, premium drinks and aerosol sectors.
New at the show: the Innovation Awards Gallery
“We have developed our networking features to better meet the expectations of the events visitors and to highlight the excellence of our exhibitors. This year, a new feature includes our Trends Gallery. Together with our Innovation Awards, we have defined five key trends,such as eco-responsibility, reusing materials and customisation. The gallery will display the award and certificate winners to inspire visitors. Located in the ADF area, it will bring together the three branches of the show, creating links and bridges between these close and complementary worlds” explains Christelle Anya, Content &Community Director of Paris Packaging Week.
Whatelse is on at Paris Packaging Week 2022
As with each edition, the event will be full of features to help inspire your next packaging project:
· The Pentawards Gallery: this annual international packaging design competition will showcase its winners.
· The networking areas: the champagne and cocktail bar, as well as the evening party on the first day, will encourage new partnerships in a more relaxed informal environment.
· The three Innovation Awards ceremonies: join us as we announce the winners of this year’s Innovation Awards. The PCD ceremony will take place on Wednesday 29 June, and the ADF and PLD ceremonies will take place on Thursday 30 June.
· The Eco Tour: Be ready for a special tour of the exhibition floor to find your next sustainable project. Our guided sustainable packaging tours will help you find the products and suppliers that will shape the future of your business.
Future professionals inthe world of packaging are honoured through partnerships established withleading schools in this sector. Two competitions have been launched: theESEPAC/ESP Student Competition for its 6th edition, and the ESIReims Student Challenge,which is the first.
· 6th edition of the ESEPAC/ESP Student Competition sponsored by Estée Lauder Companies.
ESEPAC and ESP students brainstormed around the topic "How to reinvent unique, luxurious and sustainable consumer experiences for the luxury fragrance market". Their challenge was to propose a disruptive pack. The projects will be presented on stage and displayed on the schools' stand. The competition was sponsored by Marc Lechanoine, Global Senior Vice President Creative Design & Packaging Innovation at The Estée Lauder Companies Inc.
“We are proud to organise the ESEPAC/ESP competition and to unveil the projects the students worked on in 2021 at the event. The partnerships established with these schools are strengthened each year. These competitions confirm our role in helping to reveal the players and talents of tomorrow in the world of packaging” said Christelle Anya.
· 1st ESIReims student challenge, with Shiseido and Huda Beauty
Paris Packaging Week andESIReims offered its students the opportunity to participate in two packaging design competitions organised in collaboration with two prestigious brands. Huda Beauty's challenge was to completely reinvent a palette of 18 shades by making it refillable and recyclable, or to rethink the secondary packaging of the brand's flagship perfume "Kayali" by integrating eco-design into the project.
The Shiseido brand, for its part, focused on very precise specifications. The 3rd year students of ESIReims had to revisit the WASO range dedicated to the GEN Z.
“Working with companies has been in the DNA of ESIReims for 40 years. The challenge proposed by Huda Beauty and Shiseido is a real opportunity for ESIReims to ask its engineering students to respond to concrete industrial problems. The subjects are fascinating and the challenge immense. It is a pleasure for us to respond to them, especially as the investment of the partner brands is remarkable” said Serge Odof, Director of ESIReims.
· Talks programme to shed a light on current issues
Paris Packaging Week is devoting three rooms to conferences and round tables. These will feature industry experts on key topics of interest to brands, technologists, suppliers,and designers.
Themes include:
— PCD Talks: recyclability in the cosmetics industry, progress and challenges of small organic cosmetics brands.
— ADF Talks: major trends in aerosols, transformations due to sustainable development, and regulatory changes.
— PLD Talks: market challenges, e-commerce, and smart packaging.
Don’t miss it: on 29 June, FranckMarilly, President and CEO of Shiseido Europe and Global Fragrance will open the PCD Innovation Awards ceremony by discussing his vision of sustainable development and the future of the group's packaging.
We are also honoured to have Michel Fontaine,President of the CNE (Comptoir National de l'Emballage) and Jacques Playe, Global Director of Packaging and Product Development at L'Oréal join us for anexclusive interview on stage at Paris Packaging Week.
Full and detailed programme at www.parispackagingweek.com
The organisers of Paris Packaging Week 2022 have their say
Why is Paris Packaging Week 2022 a must-attend event?
Josh Brooks: First of all, it is a first edition under this name and with this new graphic identity. Secondly, Paris Packaging Week brings together the community of the most innovative players in terms of packaging for the beauty, premium drinks and aerosol sectors. It is the place and the time to create connections between professionals, to get information, to observe the current trends, and to discover the latest innovations.
Christelle Anya: Paris Packaging Week is THE major French event in Paris for professionals in the premium and luxury sectors. It is a place to grow your network, but above all, a place to learn from experts and to identify the best of what is currently happening in terms of packaging. Our conferences and competitions are designed to highlight the best success stories, the most sustainable trends and the most promising innovations.
What will be the main topics of this 2022 edition?
Josh Brooks: Sustainable development will be more than ever in the spotlight atthis 2022 edition. The show will allow brands to discover the best in terms of environmental approach, eco-design, recyclability, bio-sourced materials, and refills.
Christelle Anya: Sustainable development is indeed a strong topic, and several conferences, including the opening conference of the PCD Awards ceremony by Franck Marilly, President and CEO of Shiseido Europe, will address this topic.
What message would you like to send to packaging professionals?
Josh Brooks After a very long wait, everyone wants to get together, and we at Easyfairs understand that. That's why, over the past few months, our team has been working tirelessly with event partners, exhibitors and the entire community to prepare what promises to be the biggest edition in the event's 21-year history.
Christelle Anya: We have devised an event full of networking opportunities,suppliers on our show floor and a programme of Talks to meet the very high expectations of visitors who are only too eager to meet up. The exhibitors have already announced exclusive launches, which they are reserving for our event. Packaging Week 2022 will be an edition rich in networking, discoveries and innovations, a place where world-leading brands and their teams will be able to find eco-responsible, disruptive and/or trend-setting solutions.
