In 2023, the production in France of aerosol dispensers has increased by 1.3% (657.91 million units vs. 649.78 million units in 2022), all segments combined. This growth shows the dynamism of the French industry, but applications by segments have var-ied greatly. The 2023 aerosol filling activity keeps the trend seen last year. The French aerosol dis-penser industry maintains a strong position in Europe (to be confirmed when FEA figures are published in September 2024).
Two growing segments:
•Body care (+11.1%) with a predominant recovery in the antiperspirant deodorant (+25%), shaving (+22%), and hair care products segments, excluding dry shampoo-potions (+13%). By contrast, suncare / water spray / dry shampoo / other body care segment declined by -3.8%.
•Home care (+8%), with strong increase for air fresheners (+34%) and “other products category” (+66%). Insecticides / horticultural products segment, on the other hand, suffered from a significant drop (-54%).
A declining segment:
The "Miscellaneous" category is down (-35%), but the segments that make it up are not experiencing the same changes. Pharmacy and veterinary segment (-4.5%) saw a decline. By contrast, automotive / cycle, paint / industrial and technical products segment is sharply down (-43%), similar to food / other segment, which is down by more than half (-51.2%).
CATEGORY: PERSONAL CARE
An increase of +11.1% for a total filling of 497 million units of aerosol dispensers in 2023, this segment is accounting for 76% of the total pro-duction.
Segments “Personal Care”
Deo and antiperspirants: +25%. Strong growth for this segment, which is major in terms of application. The launch of new brands and the long summer heat may explain this phenomenon. Promotional activities may also have had an impact on demand. The segment accounts for 21% of French filling.
Haircare products out of dry shampoo: +13%. After declining in 2022, this segment returns to a higher level than 2022. It accounts for the largest share of total production in France, at 24%.
Shaving foams and gels: +22%. This segment has returned to pre COVID crisis levels. Its growth in 2023 represents 8% of production activity in France.
Suncare, watersprays, dry shampoos, others: -3.8%. This segment had grown by 30% in 2022. In 2023, the decline of almost 4% takes it to a level which is well above 2019 production. Inflation's impact on purchasing power may explain the decline in this category of products, which are also highly versatile and quickly affected by external phenomena such as fashion or weather. This segment still represents a significant percentage of 23% of the French production in 2023.
CATEGORY: HOUSEHOLD
A +8% growth for a total filling of 76 million units of aerosol dispensers in 2023, rep-resenting 12% of the total production.
Segments «Household»
Air fresheners: + 34.5%. This strong growth in 2023 is doubtless still explained by consumers' need to purify their home, including places open to the public. Promotional activity has undoubtedly also had an impact on demand, explaining the growth in this segment, which accounts for 5% of total activity.
Insecticides and plants protection: - 55%. The drop of almost 15 million units shows that this sector suffered in 2023. The weather is still having a major impact (mosquitoes, hornets, etc.), but above all Biocide regulations in France are making it more complicated to place these types of products on the market. This segment represents 2% of total activity.
Textile/Carpet, furniture polish, oven cleaners, bathroom and kitchen cleaners, leather/shoe care and other household products: +66%. By 2020, this segment had increased strongly due to demand for cleaning and disinfecting products. This new growth (the highest in 2023), representing +11 million units, reflects the need for effective products for a wide variety and specific aerosol applications, accounting for 4% of the total production.
CATEGORY: MISCELANEOUS (automotive & cycles - paint & varnish - industrial and technical – Pharma & Vet - food and others)
A total volume of 84 million units of aerosol dispensers, down by -35% vs 2022. The segment has shrunk to 13% of the total activity.
Segments «Miscelaneous»
Automotive & cycles / Paint & varnish / Industrial and technical: -43.5%. This segment, which represents 8% of total activity, was impacted by a shortage of raw materials, which prevented production from keeping pace with market demand. However the statistic commission questioned this drop which could also be due to a wrong allocation of segment by some fillers. The need for these specific products remains constant and the practicality and efficiency of aerosols as a form of packaging contribute to their attractiveness. We hope that the supply chain impact will be limited in 2024.
Pharma / Vet: -4.5%. Last year, this segment stabilized at a lower level than 2019. 2023 decline of this segment, which still represents 4% of total business, seems to be explained by a reduction in ailments or illnesses, or by inflation, which has driven consumers towards other forms of product.
Food and various other : -51%. This segment, which had remained stable in 2022, saw a very significant drop in production in 2023. This is relative, given the low volume, but the percentage impact is substantial. This segment represents less than 0.5% of the total production.
Insights 2024
Our view is that supply chain disruptions will also have repercussions in 2024. Supply delays, raw material cost increase and the impact of inflation on purchasing power will also have an impact on the activity of the year. But as in 2023, not all segments will be impacted in the same way.